A South African young women run company with 20 years of combined Marketing experience

About

About Us

Built on sheer determination

Alacrity Africa Projects was founded on 11 June 2020 on a rainy Cape Town day, by Co-Founders Meagan and Boithabiso. Lauren joined the team a few months later, together they built Alacrity Africa on the determination that something good would come out of the COVID-19 Pandemic. 

Delivering Africa’s most important conversations.

Alacrity Africa Projects manages complex, high-level events with precision, integrity, and trusted expertise.

Founded on the belief that events have the power to shape conversations and build meaningful connections, we operate at the intersection of strategy, logistics, and human experience. From global summits to ministerial engagements, we partner with leading institutions to create environments where ideas, people, and progress come together.

At our core, trust is our currency. We honour this through meticulous planning, clear communication, and a commitment to excellence in every detail.

Working in close collaboration with HOTT3D, we bring together deep industry experience and technical expertise to deliver fully realised event environments — from concept through to execution.

Beyond delivery, we are committed to impact. Alacrity Africa is driven by a mission to support the growth of women in business across the continent, while contributing to initiatives aligned with global development goals.

Meet The Team

Three South African women, united by a simple belief: that they could support and uplift business through their collective effort. In year one alone, they placed in the top 10 of a prestigious Volkswagen competition, bid on multi-million rand tenders, and championed a growing community of loyal small business clients.

Meagan Richards

Co-Founder & Director, Managing Director

Meagan Richards is an international event management specialist focused on the delivery of high level diplomatic and development focused events across Africa.

Since 2019, she has led the execution of complex conferences and exhibitions involving global institutions, government ministers, and international delegations requiring a high degree of precision, discretion, and stakeholder alignment.
Her approach is grounded in a simple principle: trust is the foundation of every successful event. Through this lens, Meagan has built a reputation for delivering under pressure, managing complexity with clarity, and creating environments where meaningful connections can take place.

As the Co-Founder of Alacrity Africa Projects, she is also deeply committed to enterprise development and the advancement of women in the events industry ensuring that every project contributes not only to immediate success, but to long term impact.

Co-founder & Director

Sales & Marketing Director

Boithabiso Motjotji is an agile entrepreneur, situational leader distinguished by her proficiency in establishing order within complex, high pressure environments. She draws upon over a decade of experience in marketing and sales.

Her professional foundation is established globally within the maritime industry, cultivating a stabilizer instinct and the capacity to manage high volume logistics and diverse stakeholder interests with composed, focused precision. Boithabiso has emerged as a respected figure in the events and marketing sector, valued for her brisk and cheerful readiness.

Beyond her executive role, she is a committed advocate for female empowerment and the development of small businesses. She is also an enthusiastic outdoor adventurer.

Lauren Marcus

Co-Founder & Director, Design Department

Cape Town born creative designer with over a decade of professional experience in the Exhibition Industry. With a strong 5 year academic foundation in creative art. She brings a refined and strategic approach to her work, complemented by a particular expertise in graphic design.

Known for her positive spirit, strong work ethic, and unwavering commitment to excellence. She is deeply passionate about design in all its forms and is both goal and ambition-driven, consistently striving to deliver innovative and impactful solutions.

Her love for nature and energising environments fuels her creativity, while her genuine passion for people allows her to connect meaningfully with clients and their brand.

The Alacrity Edge

We don’t just manage events. We create platforms for connection, collaboration, and change.

Alacrity Africa Projects is a women-led, South African company dedicated to socially responsible and sustainable event organisation. By bridging the gap between high-impact brand visibility and low-impact environmental footprints, we ensure that exhibitions, summits and conferences reflect a modern commitment to the planet. We bring world-class fabrication expertise to every sustainable event we deliver.

Brisk delivery. Lasting legacy and Readiness redefined.

High-level event management · Strategic planning · Eco-conscious infrastructure · Branding & event design · Continental networking

Ideal Clients

Visionaries, leaders, and disruptors who align brand presence with environmental responsibility - and prioritise People, Planet, and Profit.