A South African young women run company with 20 years of combined Marketing experience
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Privacy Policy

Effective Date: 16 April 2026  |  Last Updated: 16 April 2026

In accordance with the Protection of Personal Information Act 4 of 2013 (POPIA)

1. Introduction

Alacrity Africa (Pty) Ltd (“Alacrity Africa”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at www.alacrityafrica.co.za (the “Website”) or otherwise interact with us.

This Privacy Policy is governed by the Protection of Personal Information Act 4 of 2013 (“POPIA”) and complies with all applicable South African data protection legislation. By using our Website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

2. Who We Are (Responsible Party)

Under POPIA, Alacrity Africa acts as the Responsible Party for the personal information we collect and process. Our details are:

  • Company Name: Alacrity Africa (Pty) Ltd
  • Address: G305 Empire Building, Muizenberg, 7945, Western Cape, South Africa
  • Website: www.alacrityafrica.co.za

For any privacy-related queries, please contact our Information Officer using the details set out in Section 13 of this Policy.

3. Personal Information We Collect

We may collect the following categories of personal information from you:

3.1 Information You Provide Directly

  • Full name and surname
  • Email address
  • Telephone and/or mobile number
  • Postal and/or physical address
  • Company name and job title (where applicable)
  • Any other information you voluntarily provide when completing forms, surveys, or correspondence

3.2 Information Collected Automatically

When you visit our Website, we may automatically collect certain technical information, including:

  • IP address and browser type
  • Device identifiers and operating system
  • Pages visited and time spent on each page
  • Referring URLs and exit pages
  • Cookies and similar tracking technologies (see Section 9)

3.3 Information from Third Parties

We may receive personal information about you from third parties, such as business partners, analytics providers, or publicly available sources, where permitted by applicable law.

4. Lawful Basis for Processing

Under POPIA, we are required to have a lawful basis (“justification”) for processing your personal information. We rely on the following justifications:

  • Contractual necessity: To perform a contract with you or to take steps prior to entering into a contract at your request.
  • Compliance with a legal obligation: Where processing is necessary to comply with South African law or a court order.
  • Legitimate interests: Where we have a legitimate business interest in processing your information, provided such interest is not outweighed by your rights and interests.
  • Consent: Where you have provided clear, informed, and voluntary consent for a specific purpose. You may withdraw your consent at any time (see Section 11).

5. How We Use Your Personal Information

We use the personal information we collect for the following purposes:

  • To provide, operate, and improve our Website and services.
  • To respond to your enquiries, requests, and correspondence.
  • To send you relevant communications, including service updates and newsletters (where you have opted in).
  • To process transactions and manage our business relationship with you.
  • To conduct analytics and research to better understand how our Website is used.
  • To comply with our legal and regulatory obligations.
  • To detect, prevent, and address fraud, security issues, and technical problems.
  • To enforce our terms and conditions and protect our rights and interests.

6. Sharing and Disclosure of Personal Information

We do not sell, rent, or trade your personal information to third parties. We may share your personal information in the following limited circumstances:

6.1 Service Providers (Operators)

We may share your information with trusted third-party service providers (“Operators” under POPIA) who assist us in operating our Website and delivering our services. These currently include:

  • Google Analytics (Google LLC) — used to analyse Website traffic and usage patterns. Google may process your information on servers outside South Africa. You can opt out via the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.
  • Website hosting and infrastructure providers.
  • Email and communication service providers.

All Operators are contractually obligated to process your personal information only on our instructions and in accordance with POPIA.

6.2 Legal Requirements

We may disclose your personal information where required to do so by law, regulation, court order, or at the request of a competent authority or government body.

6.3 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of our business, your personal information may be transferred to the relevant successor entity, subject to equivalent privacy protections.

6.4 With Your Consent

We may share your information with other third parties where you have provided your explicit consent.

7. Cross-Border Transfers of Personal Information

Where we transfer personal information to a recipient in a country outside the Republic of South Africa, we will ensure that:

  • The recipient country offers an adequate level of protection as recognised under POPIA; or
  • We have entered into appropriate agreements or binding corporate rules that ensure the protection of your personal information; or
  • You have consented to the transfer after being informed of the risks.

8. Retention of Personal Information

We retain your personal information only for as long as is necessary for the purposes for which it was collected, or as required or permitted by applicable law. Retention periods are determined by considering:

  • The nature and sensitivity of the personal information.
  • The purpose for which the information was collected.
  • Legal, regulatory, tax, or accounting obligations.
  • Whether you have exercised your right to deletion (subject to applicable exceptions).

Once personal information is no longer required, we will securely destroy, delete, or de-identify it in accordance with our data retention policy.

9. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies to enhance your browsing experience, analyse Website traffic, and support our marketing efforts. Cookies are small text files placed on your device when you visit our Website.

We use the following types of cookies:

  • Strictly necessary cookies: Essential for the operation of our Website.
  • Analytical/performance cookies: Help us understand how visitors interact with our Website (including via Google Analytics).
  • Functionality cookies: Allow us to remember your preferences and personalise your experience.
  • Targeting/advertising cookies: Used to deliver relevant advertising and track campaign effectiveness.

You may control or disable cookies through your browser settings. Please note that disabling certain cookies may impact the functionality of our Website. By continuing to use our Website without changing your settings, you consent to our use of cookies as described in this Policy.

10. Security of Personal Information

We implement appropriate and reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, destruction, damage, or disclosure. These measures include, but are not limited to:

  • Secure Socket Layer (SSL) encryption for data transmitted via our Website.
  • Access controls and authentication procedures for our systems.
  • Regular security assessments and vulnerability testing.
  • Staff training on data protection and confidentiality obligations.

Where we become aware of a security breach that is reasonably likely to affect your personal information, we will notify you and the Information Regulator as required by POPIA.

11. Your Rights Under POPIA

As a data subject under POPIA, you have the following rights in relation to your personal information:

  • Right to access: You may request confirmation of whether we hold personal information about you and request a copy of that information.
  • Right to correction: You may request the correction or deletion of inaccurate, incomplete, or outdated personal information.
  • Right to deletion: You may request the destruction or deletion of personal information that we are no longer authorised to retain.
  • Right to object: You may object to the processing of your personal information on reasonable grounds, and we must cease processing unless we can establish legitimate grounds that override your interests.
  • Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.
  • Right to lodge a complaint: You have the right to lodge a complaint with the Information Regulator of South Africa if you believe your rights under POPIA have been infringed.

To exercise any of these rights, please contact our Information Officer using the details in Section 13.

12. Children’s Personal Information

Our Website is not directed at children under the age of 18, and we do not knowingly collect personal information from children without the consent of their parent or competent person as defined under POPIA. If we become aware that we have inadvertently collected personal information from a child without appropriate consent, we will take steps to delete such information promptly.

13. Contact Us and Information Officer

If you have any questions, concerns, or requests regarding this Privacy Policy or our processing of your personal information, please contact our Information Officer:

You also have the right to lodge a complaint with the Information Regulator of South Africa:

14. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this Policy and, where appropriate, notify you via email or a prominent notice on our Website.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our Website after the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms.